@article{makrydakis_tourism_2025,
	title = {Tourism marketing in the era of {Artificial} {Intelligence}: {Digital} strategies and behavioral effects on consumer decision-making},
	volume = {7},
	issn = {27069583, 27069591},
	shorttitle = {Tourism marketing in the era of {Artificial} {Intelligence}},
	url = {https://www.tourismjournal.net/archives/2025.v7.i2.B.177},
	doi = {10.22271/27069583.2025.v7.i2b.177},
	number = {2},
	urldate = {2026-06-19},
	journal = {International Journal of Tourism and Hotel Management},
	author = {Makrydakis, Nektarios S and Spiliotopoulos, Dimitris and Lymperi, Afroditi},
	month = jul,
	year = {2025},
	pages = {129--134},
}